Rowan County DSS seeks to increase the number of families licensed to provide foster care in Rowan County. DSS has been working in partnership with National Cinemedia (NCM) and respectfully requests permission to actualize an agreement with NCM as a sole source provider of marketing in Salisbury’s Tinseltown (Cinemark) Theatre. As detailed in the attachment, “National Cinemedia is the single, exclusive sales and marketing representative” for Cinemark, which includes Salisbury’s Tinseltown. There are no other similar providers of advertising in the local theatre, and per our agreement with NCM, they will also pushes ads to mobile and other digital devices of moviegoers.
NCM provides advertising for foster and adoptive families, which is supported by Adoption Promotion Funds and involves no county dollars. Adoption Promotion Funds are awarded to the county by the state to use for a variety of allowable expenditures including direct provision or purchase by contract of services in areas of Recruitment, Training, Placement Support & Supervision and Legal Services. It is our responsibility to recruit and license a diverse group of foster families that represent the Rowan County community and develop potential adoptive resources for children in foster care who are not able to safely reunify with their birth families.
See attached Sole Source letter documentation from NCM.
This request was reviewed and approved by Anna Bumgarner and meets requirements for Purchasing.
We are formally requesting that our County support our use of this sole source provider for this unique advertising service.
Thank you for your consideration of this request.
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